![]() Here's a guide to creating a strong cyber security plan for your small business, complete with expert encryption tips. This includes their names, email and physical addresses, credit card numbers, spending habits, social media logins and any other sensitive data points you're privy to.īest practices for data encryption vary from industry to industry. Companies like Amazon, and Zappos are some of the best at this powerful marketing practice, also known as "basket analysis," automatically delivering sometimes impressively personalized product recommendations based on past purchases.Įncrypting all of your customers' data is your first step in safeguarding it. Recording and analyzing each customer's transaction history - what they purchase from you, when and how often - helps you know which products and services to offer them in the future. What types of transactional data should I collect and why? For example, if you own a furniture store and find out your customer has children via a customer questionnaire, you might consider marketing children's furniture to them.ģ. Other data points to collect for an overall demographic snapshot are age, profession and gender.Īs you develop trust with your customers, Tanner suggests going deeper and asking them for certain psychographic data points, like details about their personalities, values and lifestyles. These allow you to personalize your communications with them, directly market to them and follow up with them if there's a problem with their order. Start with the basics, such as customer names and mailing and email addresses. What types of personal data should I collect and why?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |